Avalara was ready for a refresh of their website that would attract new potential clients, while better serving existing clients and partners. After a thorough selection process, Avalara decided to upgrade their content management system (CMS) to the Adobe Experience Manager (AEM) platform. While they were excited and optimistic about the engagement tracking they could harness using the new platform, they did not have the in-house expertise to implement and maintain their new system to its fullest potential.
Virtuosity, a reputable company well-versed in AEM was brought in and quickly delivered a full-time dedicated AEM subject matter expert (SME) on-site to work closely with the Avalara business stakeholders and develop a project plan. The SME mapped out the features of AEM needed to achieve the desired outcomes, along with the technical components of the system to be integrated into AEM.
Virtuosity then engaged an off-shore team of specialists to design and implement the AEM platform using industry best practices and tools, including CSS and the Bootstrap framework. Special focus was given to both front-end design and development of responsive components to support various browsers and devices. In parallel, Virtuosity trained business users, designers, and page builders on various features being used to sustain the website going forward.
Achieving Full Potential
Over the course of three (3) months, Virtuosity tested, migrated, and launched a complete re-design of Avalara’s website, leveraging attractive new design mockups, A/B testing, and traffic reports, all using built-in Adobe components.
Virtuosity was able to enhance the performance of the Avalara website by improving their search engine optimization (SEO) results, leveraging – not eliminating – legacy URLs, reducing cost and scope 30% by minimizing the number of website-supporting assets used outside of AEM, and adding automation wherever possible to ease the migration process. The project was completed under budget and a month earlier than expected, while also boasting zero errors and zero website downtime.
Virtuosity continues to be our strategic go-to partner in maintaining and supporting our AEM platform. They helped us migrate from a legacy CMS system and have exceeded our expectations in helping us leverage our AEM platform to its fullest potential.
– Director of Marketing Web Technology, Avalara
Improved SEO, supporting URL’s from legacy site
Minimized assets outside AEM, reducing cost and scope by 30%
Built custom AEM automation tools
Completed project four (4) weeks early, 25% under budget with zero downtime